Telstra SWOT Analysis and Marketing Strategies

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a draw of services including strict store services, Internet access, and business services. Telstra is the mart leader in the telecommunication industry in Australia, with sensation and only(a) of the most prominent brand names. However, its products and operating services facet an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths?Telstra is whiz of the biggest brands in Australia and dominates the leadership business position of telecommunications and information services in this country. ?Telstra owns and operates an lengthened network infrastructure which will give it a free-enterprise(a) improvement over industry rivals, whose networks fail to cover tout corps de ballet of Australia, especially the remote and campestral atomic number 18as of the country. ?Telstra has the latest technology on winding ( neighboring G Network) and wideband (ADSL 2 Plus) to compete with former(a) telecomm operators. ?Telstra has 115 owned Telstra branded stores and 153 licensed shops that be strategically located across Australia. 2.2 Weaknesses?Telstra is lack of initiative to modify internationally and limits its growth strategy. ?The price of mobile phone and broadband plans are much higher than those of the other companies. ?Telstra reduced fixed line advertising and invested a huge bud subscribe to on on promoting revolutionary products such as Next G Network. ?Telstra is keeping instruction on postpaid mobile phone plans rather than pay mobile phone. 2.3 Opportunities?Telstra is the Australian regime?s contracted information supplier. Through a organisation initiative, Telstra spread out its CDMA network to rural areas. Therefore, the company has one of the most extensive CDMA networks in Australia. ?Telstra has expand ed their services into a highly admited sec! tion of the telecommunications market with the slaying of 3G. It leads to the increasing demand for broadband. ?The increasing demand for broadband... If you want to get a right essay, order it on our website: BestEssayCheap.com

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